Data Journalism Report • Global Cross-Cultural Comparison
Cross-cultural analysis of Big Five traits across 1,410,553 respondents worldwide.
Cross-cultural psychology has long debated the extent to which Big Five personality distributions vary by geography. Utilizing responses from 170 nations with sample sizes exceeding 50 respondents, this report highlights regional clusters and cross-national trait variance.
| Country | Sample (N) | Openness | Conscientiousness | Extraversion | Agreeableness | Neuroticism |
|---|---|---|---|---|---|---|
| United States (USA) | 775,020 | 82.56 | 87.11 | 78.18 | 88.81 | 72.8 |
| Canada (Canada) | 73,989 | 83.57 | 85.03 | 76.21 | 88.29 | 74.2 |
| Australia (Australia) | 55,198 | 83.97 | 85.6 | 77.53 | 90.02 | 71.98 |
| United Kingdom (UK) | 53,552 | 84.39 | 82.91 | 74.65 | 88.44 | 76.21 |
| India (India) | 46,437 | 86.15 | 85.4 | 78.59 | 88.21 | 72.3 |
| Philippines (Philippines) | 45,950 | 84.48 | 83.29 | 78.25 | 87.78 | 76.55 |
| Indonesia (Indonesia) | 41,514 | 83.78 | 86.88 | 79.09 | 85.12 | 68.81 |
| China (China) | 22,585 | 82.23 | 83.39 | 74.12 | 84.81 | 67.62 |
| Germany (Germany) | 21,271 | 88.38 | 84.34 | 75.82 | 86.25 | 69.68 |
| Hong Kong (Hong Kong) | 17,270 | 80.45 | 79.97 | 73.87 | 84.66 | 72.61 |
| Singapore (Singapore) | 16,593 | 82.02 | 83.66 | 75.19 | 87.32 | 74.07 |
| Malaysia (Malaysia) | 12,172 | 81.76 | 86.22 | 78.15 | 86.25 | 70.96 |
| Netherlands (Netherlands) | 9,997 | 85.39 | 83.68 | 79.14 | 88.37 | 68.28 |
| Italy (Italy) | 9,453 | 89.55 | 83.98 | 76.46 | 84.89 | 71.85 |
| France (France) | 8,855 | 89.42 | 82.81 | 76.83 | 87.09 | 72.34 |